Itaewon is a hotspot of freedom and cutting-edge trends like no other place in Korea. But even within this melting pot of colorful lives, few have a story like Saeroyi's! He runs a bar with an unlikely crew of misfits as diverse as the neighborhood it's in. His goal-grow it into a franchise big enough to take on Jangga Group, a titan in the dining industry owned by the ruthless Jang family who killed his father. They come at Saeroyi with every dirty trick in the book, but he's about to teach them-money can buy power and status, but not real class!
REVENGE IS A DISH BEST SERVED COLD A single choice can completely alter one's future--a truth no one knows more than Saeroyi Park, whose decision to stop a school bully exposes him to the harsh reality of money and power. Things go from bad to worse when his dad, who stood by him through it all, gets killed by the very same bully...and Saeroyi vows to take a life for a life. After his rash, rage-fueled murder attempt ends in a prison stint, though, a new plan kindles within him: open a restaurant, recreate the joy his father showed him, and cook up some proper revenge. And there's no better place to do so than the neighborhood of freedom, diversity, and delicious food--Itaewon!