Poinier, Jake: - Jake Poinier, a.k.a. Dr. Freelance, made the freelancing leap in 1999 and is the founder and owner of More Cowbell Books and Boomvang Creative Group. His client list includes Apollo Group, AT&T, Starwood Hotels/Troon Golf, National Speakers Association, Behr, Henkel and Johnson Controls, as well as a diverse array of small businesses, graphic design agencies, web firms and ghostwriting clients. Over the course of time, he's written everything from brochures, whitepapers and websites to radio ads, video scripts and speeches for Fortune 500 CEOs.