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Key Account Management - Malcolm McDonald

3.74

223.14  Lei

sau 22314 de puncte. Detalii.

Indisponibil

Cod: BRT9780470974155

An aparitie: 2011

Autor: Malcolm McDonald

Categoria: Miscellaneous

Editie: necartonata

Editura: Wiley

Format: 245 x 195 x 32 mm

Limba: English

Nr. pagini: 486

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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

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