Soroka, Yuliia: - Prof. Yuliia Soroka is Doctor of science in sociology, professor in department of sociology, N.V. Karazin Kharkiv national university (Ukraine), senior researcher in Human Geography Unit, University of Fribourg (Switzerland). She studied the processes in symbolic space of Ukrainian society in different empirical fields. There were the texts of new independent media in the middle of 1990th, post-soviet sociocultural transformation in Ukrainian society, namely attitudes to material wealth, students attitudes to past and recognition of heroes, popular culture and films, the changes in urban symbolic space (toponyms as such) and other. Now she concentrates attention in the question: How culture "works" in reproduction of power relation within society? What are the cultural mechanisms of power (CMW)? The concept of CMW were using and empirically justifying in research of Discourse of Muslims in Ukrainian media, Social theater, Hate speech, Dialogue as social technology, Collective identities within Pro-evromaidan discourse, Hostility towards IDPs, Nomination of winners in Olympic games in TV translations, Representation of the provincials in Ukrainian TV-shows, Standing greeting rituals and others. She published two books: Soroka, Yu. (2012). The native, the strange, the different: sociocultural perspective of perception of the Other. Monograph. Kharkiv: V.N. Karazin KhNU. (in Ukrainian), Soroka Yu. (2010). Seeing, Thinking, Discerning: Sociocultural Theory of Perception. Monograph.- Kharkiv: V.N. Karazin KhNU (in Russian) and more than 120 papers in international and Ukrainian scientific journals, chapters and syllabuses