headerdesktop tr50grpasti30apr24

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile tr50grpasti30apr24

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

Transport GRATUIT peste 50 lei!

Carti / Jocuri/ English BOOKS/ Accesorii

Poposeste printre rafturile noastre

Comanda acum!

Learnings from the Long View

Learnings from the Long View - Peter Schwartz

Learnings from the Long View


The future has never been more complex and uncertain; yet leaders of companies, governments, and nonprofits must act and adapt with confidence. Peter Schwartz, the acclaimed futurist and business strategist, first popularized scenario planning-a powerful tool for navigating uncertainty-in "The Art of the Long View" in 1991. At that time, his knowledge about foresight and scenarios was drawn mostly from his previous planning and consulting experience at Royal Dutch Shell and the Stanford Research Institute. Global Business Network (GBN)-the innovative company Schwartz had cofounded-was a mere three years old. Since then GBN has undertaken hundreds of scenario projects with a diverse range of clients: Fortune 500 companies in every sector, nonprofits, NGOs, and governmental groups around the world. This little book, completed in late-2010, reflects on that legacy. It shares GBN's mistakes as well as successes and what Schwartz got right in the original "The Art of the Long View," (e.g., the rise of the global teenager, two out of the three scenarios for 2005) and wrong (e.g., the transformative power of the Web). Finally, Schwartz looks forward once more-examining the next great global driving force (hint: more troubling than teenagers) and constructing three scenarios for the year 2025.
Citeste mai mult

-10%

PRP: 41.70 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

37.53Lei

37.53Lei

41.70 Lei

Primesti 37 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

Descrierea produsului


The future has never been more complex and uncertain; yet leaders of companies, governments, and nonprofits must act and adapt with confidence. Peter Schwartz, the acclaimed futurist and business strategist, first popularized scenario planning-a powerful tool for navigating uncertainty-in "The Art of the Long View" in 1991. At that time, his knowledge about foresight and scenarios was drawn mostly from his previous planning and consulting experience at Royal Dutch Shell and the Stanford Research Institute. Global Business Network (GBN)-the innovative company Schwartz had cofounded-was a mere three years old. Since then GBN has undertaken hundreds of scenario projects with a diverse range of clients: Fortune 500 companies in every sector, nonprofits, NGOs, and governmental groups around the world. This little book, completed in late-2010, reflects on that legacy. It shares GBN's mistakes as well as successes and what Schwartz got right in the original "The Art of the Long View," (e.g., the rise of the global teenager, two out of the three scenarios for 2005) and wrong (e.g., the transformative power of the Web). Finally, Schwartz looks forward once more-examining the next great global driving force (hint: more troubling than teenagers) and constructing three scenarios for the year 2025.
Citeste mai mult

De pe acelasi raft

De acelasi autor

Parerea ta e inspiratie pentru comunitatea Libris!

Acum se comanda

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one