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Mitch Prinstein, PhD, is chief science officer of the American Psychological Association and the John Van Seters Distinguished Professor of Psychology and Neuroscience at the University of North Carolina at Chapel Hill. He and his research have been featured in The New York Times, The Wall Street Journal, National Public Radio, the Los Angeles Times, CNN, U.S. News & World Report, Time magazine, New York magazine, Newsweek, Reuters, Family Circle, Real Simple, and elsewhere. He is the author of Popular: Finding Happiness and Success in a World That Cares Too Much About the Wrong Kinds of Relationships.

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