Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University. He has co-authored textbooks on marketing communications and marketing research techniques.

Maggie Geuens is Professor of Marketing at Ghent University. Her research interest is in advertising, branding and consumer behaviour, and she has published in top-tier journals in these fields.

Joeri Van den Bergh is co-founder and managing partner of InSites Consulting, a global research agency. He is a regular speaker at global marketing and research conferences and conducts in-company trainings.