Marketing for the Health and Fitness Industry: Technology, Strategy and Value

Nicola Williams-Burnett is a Senior Lecturer in Sport Marketing and Media at Cardiff Metropolitan University, UK. Nicola worked as a marketing executive and manager in the IT and manufacturing industry before moving into higher education as a Lecturer. Nicola is also a part-time fitness instructor while also working as a marketing practitioner within B2B and B2C companies.

Hannah R. Marriott is a Lecturer in Marketing and Strategy at Cardiff University Business School, UK. Her research area concerns understanding consumer psychology surrounding their digital behaviour. She is particularly interested in researching consumer behaviour surrounding digital assistants, mobile applications and AI technology.