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Marketing Strategy for Creative and Cultural Industries

De (autor): Bonita M. Kolb

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Marketing Strategy for Creative and Cultural Industries - Bonita M. Kolb

Marketing Strategy for Creative and Cultural Industries

De (autor): Bonita M. Kolb

0
(0 review-uri)
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
 
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
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PRP: 209.94 Lei

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157.46Lei

157.46Lei

209.94 Lei

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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
 
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
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