Marketing: The Basics
Marketing: The Basics
If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the `tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
Explains the fundamentals of marketing and useful concepts such as the Long Tail
Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google
Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
PRP: 181.15 Lei
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163.03Lei
163.03Lei
181.15 LeiLivrare in 2-4 saptamani
Descrierea produsului
If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the `tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
Explains the fundamentals of marketing and useful concepts such as the Long Tail
Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google
Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Detaliile produsului