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Marketing to the Ageing Consumer

De (autor): Dick Stroud

review Goodreads
Marketing to the Ageing Consumer

Marketing to the Ageing Consumer

De (autor): Dick Stroud

review Goodreads
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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PRP: 373.93 Lei

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336.54Lei

336.54Lei

373.93 Lei

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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