Are you looking for a book that shows you how to implement the most critical product management concepts, strategies, and methods? Are you looking for one written specifically for capital equipment product managers?

You can stop looking because you found it! Master the Essentials shows you how to execute a capital equipment product manager's most important work.

With this book, you will learn how to:

• Fulfill the product management role.
• Get off the sales-support treadmill.
• Manage product line performance.
• Execute the product lifecycle.
• Implement a value-based strategy.
• Conduct market intelligence.
• Develop product strategy.
• Create market requirements documents.
• Maximize your aftermarket business.
• Build your sales kit.
• Train your sales force.
• Localize selling capability.
• Launch new products.

It is all here, plus much more. This straightforward guide will help you produce winning products and excel as a capital equipment product manager.