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Mastering Fashion Marketing

De (autor): T Jackson

review Goodreads
Mastering Fashion Marketing - T Jackson

Mastering Fashion Marketing

De (autor): T Jackson

review Goodreads
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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260.03Lei

260.03Lei

288.92 Lei

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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