He's the author of Spinfluence, an illustrated exploration of propaganda's insidious influence, and Hunting the Killer Idea, a deep dive into the wild world of creativity. As the mastermind behind Truth Bombs, McFarlane curated a global collection of sticker art from 50 artists, capturing the pulse of street art's vibrant youth culture. These books have achieved cult status, are distributed internationally, and have been translated into several different languages.

Monumental is McFarlane's most ambitious project to date, aiming to illuminate a deceptively complex subject through an engaging fable narrative. The result is as insightful and enthralling, as it is startling and confrontational.

In the spirit of creative exploration, McFarlane has developed Dynamic Narrative Synthesis. An experiment designed to push the boundaries of literature, through the application of artificial intelligence, by integrating external factors such as primate behaviour and significant global events, into the editorial output.

Making Monumental more than just a book, but a statement about the unpredictable nature of the uncertain times we find ourselves in.