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Museum Management and Marketing

3.5

247.94  Lei

sau 24794 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780415396295

An aparitie: 2007

Autor: Richard Sandell

Categoria: Contemporary popular music

Data aparitie: 28022007

Editie: necartonata

Editura: Taylor & Francis

Format: 242 x 174 x 28 mm

Limba: English

Nr. pagini: 430

Tip: Paperback



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30 de Zile Drept de Retur
 

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.





The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.





Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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