Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns
Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships
PRP: 206.58 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
185.92Lei
185.92Lei
206.58 LeiPrimesti 185 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
- Understand how music rights work
- Learn about key cost drivers and how to control them
- Identify risk and how to reduce it
- Improve their bargaining position
- Secure smarter deals and sustainable relationships
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