Neuroscience is revolutionising coaching: it helps us understand the biological basis of our behaviour. This includes the behaviour of the coach and the client.This practical and much needed book explains basic brain functioning and offers a guide to using this knowledge to advance our coaching and make our practice more effective. It builds extensively on the fact that we do now know that feelings underly all decision-making and focuses coaching on helping clients establish intelligent emotions as the basis of their own decision systems. Using a systemic model of emotions, energy and change, Paul Brown and Virginia Brown show coaches how to integrate the client's life experience into coaching and create change. This is a must read for all practising coaches."This book is scattered with insightful, thought-provoking and occasionally beautiful analogies and metaphors, which any reader would be hard-pressed not to be challenged by. The (unrelated) Browns absolutely illustrate the importance for coaches of having an understanding of how the brain works."
Coaching at Work, March 2013"The OU coaching series always provides a reliable read for the coach and this is no exception ... The authors have kept the neuroscience refreshingly simple, choosing to focus on key evidence based principles of relevance to coaching.The key message for coaches is that our work is undamentally about being in relationship, using our own `self' to create safe attachments for our clients in which they can recognise their habitual patterns of response, move to wondering and active experimentation thus creating new connections in their brain which serve them better."
The International Journal of Mentoring and Coaching, Volume X Issue 2, December 2012 "This book is a delicious feast of neuroscience. As coaches we leave the authors' table satisfied and nourished. But when we settle back to savour the delicacies, we realise that the feast is in us now: our coaching can never be the same. We can no longer use neuroscience to honour our coaching. We must change our coaching to honour neuroscience. In this way Brown and Brown move us from smug satiation to a new kind of hunger: for the courage to help our clients change their brains. A coach's job, they assert, is to create the conditions for this change to happen. Bravo!"
Nancy Kline, President, Time To Think, UK"It