New Utilitarian: Systematic Approaches to Aesthetics and Design

Trends may come and go in the design world, but classic aesthetics and techniques are often timeless, resurfacing every now and then as rejuvenated and reinterpreted versions of their former selves. As technology continues to advance, designers are able to explore or experiment with ideas and push creative boundaries in whole new ways, while referencing influences and inspiration from the past.

New Utilitarian takes an intriguing look at the 'future classic' phenomenon through the lenses of creatives who skillfully merge different eras and approaches into a strong and striking visual language for the Age of Data. Each project hints at both nostalgia and novelty in creating a bold and distinct impression of the future for the creative landscape of today.