John Robbins is the bestselling author of Voices of the Food Revolution, No Happy Cows, Diet for a New America, and many other landmark works. He is the founder of EarthSave International and the co-founder and co-host of the 100,000+ member Food Revolution Network, http: //foodrevolution.org.

Robbins' work has been the subject of cover stories and feature articles in The San Francisco Chronicle, The Los Angeles Times, Chicago Life, The Washington Post, The New York Times, The Philadelphia Inquirer, and many of the nation's other major newspapers and magazines. His life and work have also been featured in an hour-long PBS special titled "Diet For A New America."

The only son of the founder of the Baskin-Robbins ice cream empire, Robbins was groomed to follow in his father's footsteps, but chose to walk away from Baskin-Robbins and the immense wealth it represented to "...pursue the deeper American Dream...the dream of a society at peace with its conscience because it respects and lives in harmony with all life forms. A dream of a society that is truly healthy, practicing a wise and compassionate stewardship of a balanced ecosystem." He lives with his family in the Santa Cruz Mountains.