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Predictably Irrational

4.12

52.65  Lei 61.94  Lei

sau 5265 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780007256532

An aparitie: 2008

Autor: Dan Ariely

Categoria: Popular Psychology

Editie: necartonata

Editura: HARPER COLLINS PUBLISHERS

Format: 198 x 129 x 25 mm

Limba: English

Nr. pagini: 304



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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.


Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?


In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.


Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Cartea Predictably Irrational face parte din categoria Popular Psychology a librariei online Libris.ro si este scrisa de Dan Ariely.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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