Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age
Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
PRP: 477.40 Lei
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429.66Lei
429.66Lei
477.40 LeiPrimesti 429 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
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