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Principles of Marketing

De (autor): Phil T Kotler

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Principles of Marketing - Phil T Kotler

Principles of Marketing

De (autor): Phil T Kotler

review Goodreads
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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PRP: 709.82 Lei

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603.35Lei

603.35Lei

709.82 Lei

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Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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