Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

De (autor): Rakesh V. Vohra

Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

De (autor): Rakesh V. Vohra

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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