Maltz, Maxwell: - Dr. Maxwell Maltz (March 10, 1889-April 7, 1975) was an American cosmetic surgeon who created his self-improvement phenomenon, Psycho-Cybernetics, at age 61, after an already varied, colorful, and exceptionally successful career as a surgeon, writer, and speaker.Published in 1960, Psycho-Cybernetics has sold over 30 million copies since its original printing and remains a classic of self-help, self-improvement, and personal development.According to Dr. Maltz, the process of psycho-cybernetics consists of steering your mind to productive, useful goals so you can reach peace of mind. In Psycho-Cybernetics and all the books that followed, Dr. Maltz speaks to the importance of a healthy self-image that is the roadmap to creating a better quality of life.Dr. Maltz was inspired to move from treating "outer scars" to "inner scars" after seeing some patients' continuing to have feelings of unhappiness, unworthiness as well as personal insecurities that were not cured through cosmetic surgery, even though they believed they would feel happy after he gave them the perfect new faces they desired.Dr. Maltz first wrote of this discovery in his book New Faces, New Futures. In this groundbreaking book, he suggested that many people"see themselves" inaccurately, their perceptions distorted by unchallenged and often erroneous beliefs embedded in their subconscious minds. After a decade of counseling hundreds of patients with his evolving "success conditioning techniques," Dr. Maltz published his findings, in 1960, in the original Psycho-Cybernetics.Psycho-Cybernetics became an instant bestseller and made Dr. Maltz one of the most in-demand motivational speakers throughout the 1960s and the early 1970s. He went on to amass a wealth of "case history" material and produced numerous seminars, workshops, radio broadcasts, and more than a dozen books, all applying Psycho-Cybernetics to different purposes, from business success to athletic achievement to sex life improvement.This book is a classic reprint and part of a new Maxwell Maltz library to continue to make Dr. Maltz's timeless work available to new generations.