Psychology of Influence
Psychology of Influence
In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:
When do arguments become persuasive?
What influence do role models have?
What role do simple rules of thumb, social norms or emotions play?
Which behaviours are difficult to influence, and why?
Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.
PRP: 435.11 Lei
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391.60Lei
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In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:
When do arguments become persuasive?
What influence do role models have?
What role do simple rules of thumb, social norms or emotions play?
Which behaviours are difficult to influence, and why?
Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.
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