Public Relations in Hyper-globalization
Public Relations in Hyper-globalization
For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders.
Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
PRP: 398.84 Lei
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358.96Lei
358.96Lei
398.84 LeiIndisponibil
Descrierea produsului
For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders.
Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
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