Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

De (autor): Rajagopal

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

De (autor): Rajagopal

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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Editie: Paperback

Nr. pagini: 196

Cod: BRT9781949991017

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

De (autor): Rajagopal

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

De (autor): Rajagopal

Descrierea produsului

S-ar putea sa-ti placa si

Consumer Behaviour and Analytics - Andrew Smith

Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons

Do Penguins Eat Peaches?: And Other Unexpected Ways to Discover What Your Customers Want - Katie Tucker

What Women Want: The Science of Female Shopping - Paco Underhill

Backbone: Surviving the Road Less Quantified - Toward a Deeper Understanding of Qualitative Research - David M. Schneer

The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences - Alexander Chernev

Routledge International Handbook of Consumer Psychology - Cathrine V. Jansson-boyd

Basic and Advanced Focus Groups

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing - Will Leach

Hack The Buyer Brain - Kenda Macdonald

Foundations of Marketing - John Fahy, David Jobber

Customer Analytics for Dummies - Jeff Sauro

The Curious Culture of Economic Theory - Ran Spiegler

Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress - Bob Moesta

Misbehaving: The Making of Behavioral Economics - Richard H. Thaler

Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty - Zontee Hou

Essentials of Marketing - Frances Brassington

Naked Consumer: How Our Private Lives Become Public Commodities - Erik Larson

De acelasi autor

Proximity Marketing: Converging Community, Consciousness, and Consumption - Rajagopal

Evolving With Inclusive Business in Emerging Markets: Managing the New Bottom Line - Rajagopal

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business - Rajagopal

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