Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
De (autor): Rajagopal

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
De (autor): Rajagopal
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
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PRP: 167.34 Lei

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150.61Lei
150.61Lei
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Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
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