header cupon18 ian desk

MAI SUNT 00:00:00:00

MAI SUNT

X

headercupon18 ian mob

MAI SUNT 00:00:00:00

MAI SUNT

X

Qualitative Methods in Business Research

  • Qualitative Methods in Business Research
  • Qualitative Methods in Business Research
  • Qualitative Methods in Business Research
  • Qualitative Methods in Business Research

Qualitative Methods in Business Research

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.





Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:




Explores the challenges of working with qualitative data
Introduces qualitative methods including interviews, focus groups & ethnography


New to the 2nd edition:




The role of digital tools and social media, and how you can use them for data collection
3 new chapters on qualitative content analysis, visual research and publishing research.




Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Citeste mai mult

transport gratuit

-15%

216.02Lei

254.14 Lei

Sau 21602 de puncte

!

Fiecare comanda noua reprezinta o investitie pentru viitoarele tale comenzi. Orice comanda plasata de pe un cont de utilizator primeste in schimb un numar de puncte de fidelitate, In conformitate cu regulile de conversiune stabilite. Punctele acumulate sunt incarcate automat in contul tau si pot fi folosite ulterior, pentru plata urmatoarelor comenzi.

Livrare in 3-5 saptamani

Descrierea produsului

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.





Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:




Explores the challenges of working with qualitative data
Introduces qualitative methods including interviews, focus groups & ethnography


New to the 2nd edition:




The role of digital tools and social media, and how you can use them for data collection
3 new chapters on qualitative content analysis, visual research and publishing research.




Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Citeste mai mult

Detaliile produsului

De pe acelasi raft

Parerea ta e inspiratie pentru comunitatea Libris!

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one