headerdesktop cuponcargustimer21ian26

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile cuponcargustimer21ian26

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

Cupon -20%

Transport Gratuit

prin Cargus

Comandă acum!

Reaching 50 Million Nanostores: Retail Distribution in Emerging Megacities (black and white version)

De (autor): Edgar E. Blanco

Reaching 50 Million Nanostores: Retail Distribution in Emerging Megacities (black and white version) - Edgar E. Blanco

Reaching 50 Million Nanostores: Retail Distribution in Emerging Megacities (black and white version)

De (autor): Edgar E. Blanco

Millions of small, family operated nanostores are the main source of consumer packaged goods in many neighborhoods of large cities across the developing world. In many of these countries, well over half of consumer goods are sold via the nanostore channel. Understanding this channel is critical for anyone selling or intending to sell into these large and fast growing markets. Tackling the logistics complexities of serving millions of nanostores is a challenge that many face, yet few master. In this book, we discuss logistics distribution and commercial route-to-market concepts for this channel and present best practices from Latin America, Asia, and North Africa. The book serves to inspire managers in marketing, sales, supply chain, distribution, logistics, and general management to develop their understanding and their business success in these growing markets. This book includes a unique set of case studies focusing on companies that have successfully created forward-looking approaches to retail operations over the world. The case studies included provide readers with a range of best practices, useful insights, and commercial and logistics strategies for serving diverse distribution channels. The authors (with extensive experience within these markets) and editors (from premier research institutions in Europe and the US) have done extensive field research over multiple years to develop the insights that are shared in this book. With the growth of convenience stores in the developed world, the insights also serve as an inspiration for those in Europe and North America that are confronted with a rapid proliferation of retail outlets as proximity shopping is becoming the norm. In the final chapter, the editors reflect on recent developments, particularly in China, where electronic commerce and nanostores are partnering to become a strong rival for the organized retail channel. "As the world population tends to concentrate more and more in urban environments, the two fastest growing channels for consumer goods distribution are online sales and convenient, proximal nanostores. Remarkably, this trend applies to both the most and the least developed economies. This book is a valuable resource that covers the realities and the challenges of serving nanostores, a subject much less widely covered than the "sexier" online e-commerce channel, but equally important for understanding the evolution of the world's fast moving consumer goods markets." - Sergio Barbarino,
Citește mai mult

GRATUIT CARGUS

-10%

transport gratuit

PRP: 201.11 Lei

!

Acesta este Prețul Recomandat de Producător. Prețul de vânzare al produsului este afișat mai jos.

181.00Lei

181.00Lei

201.11 Lei

Primești 180 puncte

Important icon msg

Primești puncte de fidelitate după fiecare comandă! 100 puncte de fidelitate reprezintă 1 leu. Folosește-le la viitoarele achiziții!

Livrare in 2-4 saptamani

Descrierea produsului

Millions of small, family operated nanostores are the main source of consumer packaged goods in many neighborhoods of large cities across the developing world. In many of these countries, well over half of consumer goods are sold via the nanostore channel. Understanding this channel is critical for anyone selling or intending to sell into these large and fast growing markets. Tackling the logistics complexities of serving millions of nanostores is a challenge that many face, yet few master. In this book, we discuss logistics distribution and commercial route-to-market concepts for this channel and present best practices from Latin America, Asia, and North Africa. The book serves to inspire managers in marketing, sales, supply chain, distribution, logistics, and general management to develop their understanding and their business success in these growing markets. This book includes a unique set of case studies focusing on companies that have successfully created forward-looking approaches to retail operations over the world. The case studies included provide readers with a range of best practices, useful insights, and commercial and logistics strategies for serving diverse distribution channels. The authors (with extensive experience within these markets) and editors (from premier research institutions in Europe and the US) have done extensive field research over multiple years to develop the insights that are shared in this book. With the growth of convenience stores in the developed world, the insights also serve as an inspiration for those in Europe and North America that are confronted with a rapid proliferation of retail outlets as proximity shopping is becoming the norm. In the final chapter, the editors reflect on recent developments, particularly in China, where electronic commerce and nanostores are partnering to become a strong rival for the organized retail channel. "As the world population tends to concentrate more and more in urban environments, the two fastest growing channels for consumer goods distribution are online sales and convenient, proximal nanostores. Remarkably, this trend applies to both the most and the least developed economies. This book is a valuable resource that covers the realities and the challenges of serving nanostores, a subject much less widely covered than the "sexier" online e-commerce channel, but equally important for understanding the evolution of the world's fast moving consumer goods markets." - Sergio Barbarino,
Citește mai mult

S-ar putea să-ți placă și

De același autor

Părerea ta e inspirație pentru comunitatea Libris!

Acum se comandă

Noi suntem despre cărți, și la fel este și

Newsletter-ul nostru.

Abonează-te la veștile literare și primești un cupon de -10% pentru viitoarea ta comandă!

*Reducerea aplicată prin cupon nu se cumulează, ci se aplică reducerea cea mai mare.

Mă abonez image one
Mă abonez image one
Accessibility Logo