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Retailing Management

5

280.45  Lei 329.94  Lei

sau 28045 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9781260084764

An aparitie: 2018

Autor: Michael Levy

Categoria: Business Management

Editie: necartonata

Editura: MCGRAW-HILL Higher Education

Format: 273 x 205 x 19 mm

Limba: English

Nr. pagini: 610



Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers:
-The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.

Cartea Retailing Management face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Michael Levy.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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