JEFF HOFFMAN, a founding team member and former CEO in the Priceline.com (Priceline Yardsale) family of companies, is a serial entrepreneur who has successfully scaled and sold multiple companies. Collectively, his businesses have generated sales in the billions of dollars. He lives in Chicago.

DAVID FINKEL is the CEO of Maui Mastermind(R), one of the world's premier business coaching companies with thousands of clients worldwide. He is the Wall Street Journal bestselling author of ten books, including Build a Business, Not a Job. He lives in Jackson Hole, Wyoming.