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Scientific Advertising - Claude Hopkins

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31.57  Lei 37.14  Lei

sau 3157 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780486836058

An aparitie: 2019

Autor: Claude Hopkins

Categoria: Business & management

Editie: necartonata

Editura: DOVER PUBLICATIONS

Format: 199 x 124 x 7 mm

Limba: English

Nr. pagini: 112



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"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." -- Advertising legend David Ogilvy
Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.
Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.

Cartea Scientific Advertising - Claude Hopkins face parte din categoria Business & management a librariei online Libris.ro si este scrisa de Claude Hopkins.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 65 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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