Author's note: This special edition of Shut Up and Sell More Weddings & Events is for DJs, entertainers, lighting and photo booth companies. If you've already read the original edition, most of this is going to be the same for you. I've updated and changed the references to be specifically applicable to disc jockeys, lighting and photo booth companies. It will certainly be a good refresher for you, I just want to be transparent. If you've not read the original book, this will be all new to you..Thanks for choosing this book, and I look forward to your feedback and seeing how else I can help you succeed.

It all starts with a sale. Whether you love it or hate it, making sales drives your venue or catering business. You don't get to use your creative skills for entertaining, production and lighting at weddings and events, until you make the sale. If you've been selling for a long time, this book will be a good refresher. If you're new to selling, this book will give you the tools, and the confidence, to make more sales. I'll show you how to ask better questions, really listen to the answers, and help your customers buy.Using real examples and stories, of people just like you, I'll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You've taken an important first step towards making more sales. Thanks for choosing me as your guide.