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Smarketing

2

105.35  Lei 123.94  Lei

sau 10535 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780749483586

An aparitie: 2018

Autor: Tim Hughes

Categoria: Business Management

Editie: necartonata

Editura: KOGAN PAGE

Format: 238 x 168 x 15 mm

Limba: English

Nr. pagini: 248



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Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

Cartea Smarketing face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Tim Hughes.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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