Categorii:
inchide meniul
Craciunoteca
Bestselleruri
L-V 08:00 - 20:00 0371.781.781

Social

4.08

68.41  Lei 80.48  Lei

sau 6841 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780198743811

An aparitie: 2015

Autor: Matthew D Lieberman

Categoria: Biological Science

Data aparitie: 16072015

Editie: necartonata

Editura: Oxford University Press

Format: 196 x 132 x 23 mm

Limba: English

Nr. pagini: 384

Tip: Paperback



Adauga in wishlist

Trebuie sa fii logat

Transport Gratuit peste 90 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s.

Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed respond to and be influenced by others. For good
evolutionary reasons, he argues, we are wired to be social.

The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


sus
Feedback Wishlist
// // //