This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary for social venture success. It introduces a set of entrepreneurial tools designed for the unique set of challenges faced in selecting and designing social entrepreneurial ventures. With this book as a guide, you will develop a feasible venture concept and communicate it effectively. This book introduces concepts that frame new ways to approach information gathering and analysis for social entrepreneurial ideas. The book provides you guidance on: - how to move from heart-tugging issues to social entrepreneurial opportunities with high potential; - how to understand and assess the societal and policy environment in which the opportunity would be implemented; - how to analyze and select the best approaches for that circumstance; and - how to communicate the product or new approach to gain investors, grants, and community engagement