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Social Media Management - Amy Van Looy

3.43

306.85  Lei 340.94  Lei

sau 30685 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9783319219899

An aparitie: 2015

Autor: Amy Van Looy

Categoria: Interdisciplinary

Editie: cartonata

Editura: Springer

Format: 243 x 161 x 22 mm

Limba: English

Nr. pagini: 250



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This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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