Smith, William Robert: - William Robert Smith is the author of Social Media Marketing. His work is focused on the art of successful social media marketing, aiming to help each reader make a success of their business by extending their reach and creating genuine interest in their company through social media.William's career has given him 40 years of experience in logistics and materials management, and over this time, he has seen an increase in the number of small businesses trying to compete in the market. Noticing how many of those small businesses failed within the first year, he became interested in what makes the difference between success and failure in the business world. Common to each new business that was able to provide genuine competition for leading companies was a successful social media marketing campaign.William has been studying online businesses for many years, cataloging the successes and failures and studying what makes a successful social media strategy. He is committed to sharing what he's learned with others in the hope that fewer new businesses result in failure. William has now retired from logistics and dedicates his time to helping new businesses. He is also a lover of the great outdoors, and can often be found hiking, fishing, and exploring the local landscape.