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Social Media Strategy - Julie Atherton

4.33

158.05  Lei 185.94  Lei

sau 15805 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780749497071

An aparitie: 2019

Autor: Julie Atherton

Categoria: Business Management

Editie: necartonata

Editura: KOGAN PAGE

Format: 230 x 152 x 15 mm

Limba: English

Nr. pagini: 272



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Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.

Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development.

Cartea Social Media Strategy - Julie Atherton face parte din categoria Business Management a librariei online Libris.ro si este scrisa de Julie Atherton.
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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