If you are planning to be an entrepreneur or growing your business, this book is for you. Get your business off to the right start, with the help of this authentic guide to what starting and growing business is really like.

All the major topics are covered and each chapter is packed with thought provoking ideas that you can use or adapt in your business. The style is authentic, jargon free, with a dash of humour, combined with the voices of experience.

In this, her second book, author Jan Cavelle draws on her many decades of experience as an award-winning entrepreneur. But there are also anecdotes, sometimes funny, sometimes sad, always informative, illustrating the stream of practical advice you can immediately apply. These stories come from other founders of businesses such as BOL, Go1, Helicoid Industries, Juro, Rightcharge, Roybi Robot, STEM Punks, Thursday and many more from all over the world who know exactly what it is like to grow a business from the ground up.

Read how one entrepreneur tackled fear deep in caves in the Alps. How one coped with pitching for finance on a deckchair on the pavement in the pandemic, or learn the art of buzz marketing from founders who walked the London streets wearing homemade sandwich boards. How one learned to stand out pitching by asking people to "drop their trousers" while faced the challenge of protecting their team when a customer threatened to "Uzi" them. You learn what has worked for them and how they have overcome extraordinary challenges.

Starting and growing a business will always be full of the unexpected, but you will come to understand that you, too, can overcome virtually anything, if you want to badly enough.

From mindset to MVPs, fear to finance, sustainability to sales, and all the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid.