Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
This is augmented by in-depth discussion of topics including:
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
PRP: 444.49 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
400.04Lei
400.04Lei
444.49 LeiLivrare in 2-4 saptamani
Descrierea produsului
The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:
- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots)
- 136 multiple choice questions for tests
This is augmented by in-depth discussion of topics including:
- Sampling
- Data management and statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
Detaliile produsului