As a professional working with retail clients and their facilities, Store Design is an invaluable resource for all project stakeholders in the retail environment. It's a concise but complete overview of the design perspectives critical to creating spaces that excite, energize, and, most importantly, motivate consumers to make purchases. Retail design is different. It's a specialty. When done well, it works like magic. You want to build successful store magnets to attract customers, intrigue them, and sell products and services.
The ideas in Store Design will help you design great retail experiences. Analyze your client's design needs according to the type of store, location, the product, price point, and budget. Systematically design and organize a store that reinforces the desired image, attracts shoppers, and motivates them to buy. Create flexible, timeless, and tasteful stores. Entice customers to enter the store, shop, buy and return again and again.
The main components of store design are revealed chapter by chapter. Each axiomatic component leads to a selection process of "either-or" design subsets: open or closed front; strong or neutral design; accessible or inaccessible product display; and so on. This is the core of the retail design process. Use these design principles to build a store design that meets every concern of the retailer. Create a correct and memorable store image, a sensible floor plan, an effective product presentation, an arresting storefront design, and vibrant, energy-efficient lighting. When done, you will know that your store design works: functionally, aesthetically, and psychologically. You will have created the right store for your product, location, and retailer because you will have used sound design principles to make every decision along the way. Loaded with many photos and illustrations, Store Design explains everything in five chapters. Also, there is a useful glossary of retail architecture terms and a step-by-step checklist to take you through the design process. Store Design is a guided, logical approach to designing a retail store. It will provide a simple, easy-to-follow design template. It will reinforce your existing skills and experience. And it will also serve as a knowledge base for the entire team so everyone can understand and follow the design process. Anyone can gain the equivalent of years of retail design experience simply by reading and adopting its ideas.
Store Design is not a copybook o