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Strategic Alliances and Marketing Partnerships - Richard Gibbs

4.5

216.94  Lei

sau 21694 de puncte. Detalii.

Livrare in 25 zile lucratoare

Cod: BRT9780749454845

An aparitie: 2009

Autor: Richard Gibbs

Categoria: Business Management

Editie: cartonata

Editura: KOGAN PAGE

Format: 232 x 160 x 20 mm

Limba: English

Nr. pagini: 256



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Transport Gratuit peste 90 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships.

With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 90 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


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