Strategic Management in the Media
Strategic Management in the Media
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
PRP: 398.07 Lei
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358.26Lei
358.26Lei
398.07 LeiPrimesti 358 puncte
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Descrierea produsului
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Detaliile produsului
