Mai sunt
00
00
00
00
X
Categorii:
inchide meniul
TOP 2019
Brand Minds
L-V 08:00 - 20:00 0371.781.781

Strategic Market Management

3.79

252.91  Lei 297.54  Lei

sau 25291 de puncte. Detalii.

Livrare in 15 zile lucratoare

Cod: BRT9780470059869

An aparitie: 2007

Autor:

Categoria: Business & management

Editie: necartonata

Editura: Wiley

Format: 242 x 167 x 19 mm

Limba: English

Nr. pagini: 368



Adauga in wishlist

Trebuie sa fii logat

Transport Gratuit peste 50 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition. The book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. It is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.

Cartea Strategic Market Management face parte din categoria Business & management a librariei online Libris.ro si este scrisa de .
Livrarea se face din stocul furnizorului nostru din UK in aproximativ 15 zile lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 50 de lei. Pentru orice solicitare sau informatie suplimentara apelati call center-ul Libris de luni pana vineri intre orele 8-20.


sus
Feedback Wishlist
-->