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Strategic Public Relations Leadership

De (autor): Anne Gregory

review Goodreads
Strategic Public Relations Leadership - Anne Gregory

Strategic Public Relations Leadership

De (autor): Anne Gregory

review Goodreads
This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.
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This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.
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