SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.



Strategy as a Little Black Dress
Forecasting: Whoops!
Management and Magic
Strategy and the Art of Seduction
The Soft Underbelly of Hard Data
Strategy as destiny
Jack Welch on Planning
The Seven Deadly Sins of Planning
Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?