Drawing on his vast consulting experience, the man who coined the term "strategic thinking" shows how to formulate strategy and--with the help of new chapters--how to implement and deploy it as well. Packed with case studies revealing the wisdom of Michel Robert's message, this trailblazer includes new guidance on the value and techniques of strategic leverage. 50 illustrations.
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.