Mai sunt
00
00
00
00
X
Categorii:
inchide meniul
Card Cadou
EBooks
se incarca
L-V 08:00 - 20:00 0371.781.781
Din cauza situatiei de risc epidemiologic la nivel mondial, furnizorul nostru de carte in limba engleza si-a inchis, temporar, activitatea. Regretam neplacerile create de aceasta situatie.
Le multumim pentru ca au actionat mereu responsabil. Dumneavoastra va multumim pentru intelegere.
Revenim cu livrarile de carte in engleza imediat ce va fi posibil.

Sustainability Marketing

3

231.83  Lei 272.74  Lei

sau 23183 de puncte. Detalii.

Indisponibil

Cod: BRT9781119966197

An aparitie: 2012

Autor: Frank-Martin Belz

Categoria: Business & management

Data aparitie: 17082012

Editie: necartonata

Editura: Wiley

Format: 236 x 190 x 18 mm

Limba: English

Nr. pagini: 352

Tip: Paperback

Completati formularul de mai jos pentru a fi anuntat cand acest produs revine pe stoc.

Adauga in wishlist

Trebuie sa fii logat

Transport Gratuit peste 75 de lei
Puncte de fidelitate
30 de Zile Drept de Retur
 

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented 4Ps; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

Livrarea se face din stoc din depozitul de carte Libris, in zilele lucratoare. Transportul este gratuit prin curier rapid, oriunde in Romania, pentru orice comanda de minimum 75 de lei. Pentru orice solicitare apelati call center-ul Libris de luni pana vineri intre orele 8-20.


sus
Feedback Wishlist