Research shows that exposing children to personal finance principles early in life can increase their odds of becoming financially competent and successful as adults. For when children learn about personal finance early in life in a fun, child-friendly way, being smart with money becomes a part of their identity.

This knowledge empowers children with the confidence to avoid the many financial traps they may later face in life and encourages them to start saving and investing earlier than their peers. Further, having a money-smart identity provides children with a huge advantage when it comes to eventually starting on a good financial track so they can, one day, achieve important life milestones such as buying property, reaching financial independence, and retiring.

So, what's a parent to do? How can we help our children learn and internalize some basic financial principles now so they can make sound financial decisions in the future?

This book is a start:

Sylvester loves to eat sasquatch berries-in fact, that's all he eats. He has a passion for finding sasquatch berry bushes and eating every last berry that he sees. But sometimes, Sylvester can't find any sasquatch berries to eat. When that happens, he becomes sad and his tummy starts to growl. This pattern continues until, one day, he meets Stephen the Sasquatch-who teaches him valuable lessons-and magic happens.

Discover how to plan, save, and reach (financial) goals as you follow Sylvester's journey from sad and hungry to the most berry-rich sasquatch in the entire forest. Along the way your child will learn about important financial concepts that are used by the wealthy-such as saving, investing, delayed gratification, compound interest, and reinvesting earnings-without even knowing it.